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What is SEO? Learn all about SEO with full details.

What is SEO? Learn all about SEO with full details.




 
Now we study about the definition of SEO.


Hi! where I help business owners create content that's actually fun to create and converts your audience into customers and you're watching 100 Days of SEO.  Whoa! What's up everybody? If you're new here, welcome to 100 Days of SEO. I have radically changed my life with SEO. It's search engine optimization and that's what we're gonna be talking about today. It's the middle of winter and I'm outside. Here in Chicago, it's so cold, but like, what a good shot, what a good shot with the city. I freaking love living here. It doesn't matter how cold it outside. Today, we were gonna talk about what SEO actually is. I'm gonna go inside,I'm gonna get warm, and we're gonna break it down. If you've been wondering what SEO is, how it works in 2019, I'm gonna break it down for you. Let's get it. What's up everybody? we're inside, we're warm. Let's talk about this. What the heck is SEO? So you hear a lot of definitions of SEO. Is it links, is it content, is it branding, is it UX or site speed? Yes! It is all of those things but it is also not and with over 200 ranking factors, it can be so, so confusing. And in two minutes, here in this short quick video, in two minutes I'm gonna explain exactly what SEO is. So let's put two minutes up on the clock. (clock slamming onto screen) Two minutes on the clock,let's get into it. So I wanna start off by giving you my definition of SEO, based on all of my client work, based on my personal projects, based on my consulting, based on the SEO director of Clique Studios and having clients that range from local Chicago companies to $100 million venture backed startups. For me, SEO, and for my clients, all of my work is really about solving problems. Sorry I'm yelling.It's about solving problems. Just super passionate about this. You need to solve people's problems. You need to reverse-engineer what are they actually looking for. You're gonna hear me talk again and again about search intent. What are they really want when they type a phrase into Google, what are they really looking for? And then, making sure that we use our expertise and our research abilities to make sure that that information is there when they want it. That is what SEO is. But now You do not Have To just take my word For it. Here's a couple other definitions of SEO. Glen Allsop of detailed.com and viperchill.com has probably one of the best definitions of SEO that's closest to mine. Glen says, "SEO to me, if given an explanation "that I'm interest in, "is part reverse-engineering algorithms, "part reverse-engineering human nature. "It's about using logic and gut to do what you think "should matter and then relying on data "to correct yourself in due-course." Glen's definition is fantastic, but I also wanna feature some other people. Let's take a look at what Ross Hudgens of Siege Media. Here's what Ross says about SEO. Ross says, "SEO is search engine optimization, "the act of optimizing your website "to show up higher in the in search engines.


At a more advanced level,we think about, "we optimize for the 200 plus ranking factors "Google has mentioned..." I'm not gonna keep reading it to you. This is a great, very technical definition. Unlike Glen's definition or even my definition, talking to you who really love SEO, Ross's definition is perfect for people who don't understand it at all. We went a little bit over time, but I hope this has been helpful for you. I would love it if you're watching on mobile or desktop if you would follow to this site. As we continue along the 100 days of SEO project, if you're listening on the podcast, please follow whatever kind of podcast player you're listening on. And the most important thing in here is, I don't have a call to action, I just want you to learn. I want you to subscribe so you can continue to learn more about SEO and see a radical change in your life, just as I have in mine. That is the mission of the 100 Days of SEO project, to help more people make changes in their life and their business, using this marketing technique. Don't forget to work hard,be nice people, and don't get too lost trying to create something that matters.


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