How to setup Google analytics and install on website.

 How to setup Google analytics and install on website.

 Hey today i'll show you how to set that up with google analytics. The first step in installing google analytics is that we need to create a google account. I highly recommend that you create a separate google account for your business you may already be using a google account or gmail account they are one and the same you may already be using that on a personal level.

But i highly recommend you create a separate one for your business so let's navigate to google.com and come over to the top right corner and click the Sign In button if you already have a Google account for your business you can go ahead and enter your email here if you do not have an account set up yet go ahead and click the Create account link at the bottom going to assume that you have an account setup and created.

So let's go ahead and enter a password and click Sign In 12 signed in to your Google account let's navigate to google.com / analytic you land on a page that looks like this go ahead and go to sign in in the top right corner and choose analytic that will bring you to a page that looks like this you'll need to click the sign up button on the right-hand side google analytics works for both website as well as mobile app and the tracking method is quite different for each one in this video I'm going to assume that we're setting it up for a website.

So we'll leave the website option shows in here at the top your account name will most likely be your business name this is the top-level account it can contain multiple websites and multiple different pieces of tracking code for those websites but at the very top level this will probably be the name of your organization if your company has multiple websites or a few different brand the website name field is how you're going to denote which website were referring to i like to put the website domain name in the five the next field for website URL is exactly what you expected to be just go ahead and enter your site's URL in the box make sure that you choose either HTTP or HTTPS if your site is served up securely using an ssl certificate industry category is optional but google will show you some benchmark data if you choose an industry they will show you some data in other industries so you can compare your business to others in a similar industry there's no harm in providing this information so i would recommend that you go ahead and choose the industry that most closely represents your website reporting time zone just go ahead and choose the time zone that you're located in the last option here are some data sharing settings i'll let you read through the link here to see what these are about and then decide for yourself whether you like to share this information with google with their support team and with their account specialist so i'll leave that completely up to you if not like to share your data with any of these four options just go ahead and uncheck the box and once you've done that we're ready to click the get tracking ID button at the bottom you'll be prompted to accept Google's Terms of Service Agreement so this pop-up box will appear go ahead and click I accept that was the final step in setting up and creating your google analytics account.

However we now need to install the google analytics code on our website so that analytics can start gathering information about our site and presenting it to us in their reports there are several ways that we can go about installing Google Analytics some of these options depending on which content management system or CMS that we're using google has some help articles for specific CMS like WordPress wick and others i will go through a couple of the very common ways to install analytics on your site and i will also specifically focus on a few ways to do.

So with wordpress if you're using wordpress one of the best ways to install google analytics on your site is using a popular plugin called google analytics by monster insights this plug-in was formerly called google analytics by Yoast but you sold it to another company this plug-in is still very well maintained and supported you don't have to worry about the plug-in author disappearing and you can also get pretty good support even for the free version of this plug-in there is a pro version that you can upgrade to that has some more features but for most users the free version that you can find in the wordpress plugin repository is more than enough to do.

What you need to get your basic google analytics setup once you've logged in to your WordPress admin area navigate to plugins and add new probably the easiest way to find this plug-in is to do a keyword search just enter monster insights all one word with no space and hit enter the google analytics by monster inside plugin should be the first one that appears over here in the top left corner go ahead and click the install button and it is finished installing you should be able to click the activate button to make the plug-in active.

Once you activate the plug-in you'll notice a new section in your admin area down near the bottom that's called insights let's navigate to insights and setting to get started on this setting screen the first thing that we'll need to do is authenticate with our google account that will allow our WordPress website to communicate with google and vice versa so that we can send google information about our website visitors go ahead and click this authenticate with your google account button an important thing to note is that you are logged in to your google account that we created in the previous step you will need to be logged into this account in order to connect the two services you should see your google account gmail address in the top right-hand side of this pop-up just make sure that that's the correct account yet you have set up google analytics for and this pop-up is just asking for your permission for your wordpress site to be able to access google analytics data and you want to click allow next you'll see a code that is generated by google go ahead and copy this code on your clipboard and then we're going to navigate back to our WordPress admin area and paste that code in the box once we paste that code into the box go ahead and click Save authentication code after we authenticate with google there is one additional step we need to tell analytics which profile that we wanted to track in other words this is which one of our websites that we have set up with google because google allows us to create multiple different websites or a different ID for each brand there might be multiple profiles and one account so we just need to tell it which website we are using go ahead and click the select a profile drop-down and if you have only created one website you should only have one option here the default name is all website data and it should be under the property name that you defined when you created your google account go ahead and click on all website data to choose that profile there are a few additional settings that we can set up here which I'll go over briefly track outbound click and download i would recommend you go ahead and check that box this will just add additional click and download data from your website into google analytics that you might want to use at a later date.

So it doesn't hurt to go ahead and start tracking that now if you'd like to give the plug-in office and feedback that anonymous about just some of the basic WordPress version you're using what version of the plug-in you're using as well as some of the different features that you may or may not be using the plugin you can go ahead and check this box to allow the plug-in author to see some anonymous data anonymize IP i won't go into details but most websites will not need to check this i recommend that you leave it unchecked unless you know what you're doing for ignore users i like to leave it to the default of administrator and editor this means that if a wordpress user with the administrator or editor role is logged into the website google analytics data is not sent to google.

It will just ignore you as a visitor on the site Google Analytics by monster influence plugin also has a dashboard that will display some basic analytics data for you right within the wordpress admin area this can slow down the plug-in just a little bit.

So if you'd like to disable that you can go ahead and check this box right here when you finished with those general settings go ahead and click the Save Changes button at the bottom those are all the basic settings that you need to get setup your wordpress site is now ready to start sending data to Google Analytics and you can start analyzing your traffic i would highly recommend that you either use google analytics plug-in or that you use google tag manager one of those two ways that you recommended ways to add google analytics to a WordPress website.

However if you are not using wordpress or as an absolute last resort and last option if you are using wordpress i will show you how to add analytics tracking code directly to your website files so that it loads on every page and start tracking data you'll need to log into your Google Analytics account and you'll land on the home screen that looks like this go ahead and navigate to the admin area of top make sure that the proper account and property is selected.

If you only have one property and that will be selected by default but you can use this drop-down here to select an additional property if you have more than one in your account once you have the correct property selected for your website go ahead and click on tracking info and then click on tracking code on this page you'll see your tracking ID along with the entire website tracking script that you'll need to install on your website.

So under website tracking let's go ahead and click in this box and copy this entire script want that script is copied to your clipboard will need to navigate to your website files i'm going to use WordPress is 2017 theme as an example here if you are building a custom website and not using wordpress or any other CMS you may have different file for every page on your website or you might have an include file for your header and navigation you would want to open up this include file.

Whatever file you use to load code at the very top of your website and wear that coat is loaded on every single page of your site this is the file where you want to add your google analytics script in my wordpress example here with the 2017-18 you'll see that I am opening up the header dot PHP file this file gets loaded on every single page of my website google recommends that we place the tracking code in the head section of our site before any other calls to any other cff style sheets or JavaScript files i'm going to navigate to that head section and i'm going to go before the PHP call to the wp head.

Which is where many other style sheets and JavaScript files are loaded through because we want the analytics tracking script to be fired before those i'm going to place this before the call to the wp head function once you've pasted your tracking script in it should look something like this make sure that you go ahead and save this file and then use an ftp program to upload this file onto your website server once you've uploaded that file onto your server.

You can navigate back to your Google Analytics dashboard and click this send test traffic button once you click that button 0 active users right now should change to one active user and this will confirm that your tracking code is installed and Google can read it properly and now you are finished installing your tracking code and you're all set up and ready to go thanks for watching guys if you enjoyed this video you might also like one of these related videos below and if you found it helpful consider subscribing to our channel or check out our website at WP Smackdown com4 written tutorials and guides.

I hope you like this article and now you are able to use Google analytics.